Homepage
Staples University
Co-Branding with Subculture
©2023
View process here
Staples University is a co-branding initiative stemming from the renowned office stationary brand, Staples. The primary objective is to establish the co-brand rooted in the subculture of Ivy League, evoking a preppy and private school ambiance. As part of the project, a carefully crafted acceptance letter, ID card, and social media post mock-ups for the university have been designed.
I'm a Graphic and Visual Designer based in Los Angeles.
I’m currently a Senior at Parsons School of Design studying Communication Design with a minor in Fashion Communication. My interests include branding, graphic design, crafting, video games, and photography.
As demonstrated in my portfolio, I gravitate towards creating minimalistic designs with achromatic color palettes. I firmly believe that if a design can make a statement in black and white, it can be even more impactful with the addition of color. Nevertheless, I am not constrained by these choices and find joy in integrating color into my designs.
If you're interested in working with me, contact me at younh524@gmail.com